MINI Clubman Viral Ad “Fake”
It’s been a little while since we’ve seen new work for MINI, but here comes the MINI Clubman Viral. In what is actually not your standard style of viral, MINI actually take you into a car trailing a...
View ArticleMini & Krink Team Up With Dripping Ink
I love it when brands try something different and stop advertising to start creating. It engages people on another level, provides them with a connection that previously didn’t exist. It creates the...
View ArticleMINI Maps: Google Maps Racing Advergame
Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge...
View ArticleMINI: Fan The Flame Social Installation
MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope,...
View ArticleThe MINI Store: Mobile Test Drive Stores
Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were...
View ArticleMINI Psychic: Ads That Know Your future
The new MINI Roadster knows that your most exciting adventures are ahead of you, so MINI has created a campaign called ‘The Psychic Roadster’. Starting with billboards telling you what lies ahead,...
View ArticleMINI: The ‘Salute’ Digital Billboard Campaign
Here’s a showcase of the latest funky MINI campaign in the UK, that celebrates the NOT NORMAL relationship MINI fans have with their cars, with MINI taking over a tonne of digital billboards with...
View ArticleMini & Dezeen: The Future of Mobility, imagining a whole new driving experience
Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All...
View ArticleMINI: The YouTube Pre-Roll Race
Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI....
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